All work
Fintech
Kobo
Money that moves with you.
- Year
- 2023
- Industry
- Fintech
- Our role
- Brand Strategy, Visual Identity, Web
A savings and payments app for a new generation — we built the brand from name to interface, making personal finance feel calm, clear and a little bit joyful.
The challenge
Fintech in the region is loud, blue, and identical. Kobo wanted to win young savers without sounding like a bank. They needed a brand that felt trustworthy but warm, simple but distinctive.
Our approach
We crafted a clean, confident identity with a friendly geometric mark and a warm palette, paired with plain-spoken copy that demystifies money. We designed the core app flows and a marketing site engineered for sign-ups and search.
The work
The results
25k
sign-ups in 90 days
4.8★
app store rating
#1
branded search in category