All work
Fashion & Lifestyle
Àdìre & Co
Heritage, worn proudly.
- Year
- 2022
- Industry
- Fashion & Lifestyle
- Our role
- Brand Identity, Content, Packaging
A contemporary fashion label rooted in traditional àdìre textiles — we built a brand that honours the craft while speaking to a global, modern wardrobe.
The challenge
Àdìre & Co makes beautiful modern pieces from a centuries-old indigo dyeing craft. The challenge: celebrate the heritage without feeling like a museum, and reach buyers who care about story and quality.
Our approach
We told the maker's story front and centre — editorial photography, a refined identity that pairs indigo with crisp neutrals, and packaging that feels like a gift. Every touchpoint connects the wearer to the hands that made it.
The work
The results
+180%
online sales
3
stockists in new markets
sold out
first capsule drop