All work
Beauty & Skincare
Lumi
Skin that tells your story.
- Year
- 2023
- Industry
- Beauty & Skincare
- Our role
- Brand Identity, Packaging, Social
We built a warm, glowing identity for a clean skincare brand — minimal, premium, and rooted in self-care as ritual.
The challenge
The skincare aisle is a sea of sameness — clinical whites and empty promises. Lumi wanted to feel warm, honest and aspirational without losing the science.
Our approach
We crafted a soft, luminous identity in blush and rose-gold, with calm typography and tactile packaging. The brand voice trades hype for honesty, and the social system turns routines into rituals people share.
The work
The results
+150%
repeat purchase
30k
community on social
4.9★
average review