Food & Grocery Retail
Eatwell
Where healthy meets delicious.
- Year
- 2020
- Industry
- Food & Grocery Retail
- Our role
- Brand Identity, Social Media, Packaging
We helped Eatwell turn fresh, healthy food into a brand people crave — a bold green identity, a hungry social feed, and packaging that sells off the shelf.
The challenge
Eatwell had great produce but a forgettable presence. In a crowded market of grocers and meat sellers, healthy food looked clinical, not appetising. They needed a brand that made eating well feel like a treat, not a chore.
Our approach
We built a fresh, confident identity around the line "where healthy meets delicious" — vivid greens, mouth-watering food photography, and bold typography. Then we gave it legs: a weekly social system of quizzes, recipes and offers, plus a full suite of product labels and posters that brought order and appetite to the range.
The work
The results